Concept design of an experiential pop-up event that combines the retail experience with brand storytelling. Inspired by the idea of “Unwrapping Joy”, the space uses oversized packages, interactive areas, and an impressive setting, inviting visitors to discover the brand in a unique and engaging way.

The journey through the space was designed so that each stop feels like a new moment of discovery, creating a joyful and memorable experience that strengthens the connection between the audience and the brand.

3D Design · Spatial Design · Visualization